Case study

First Camp 4

Jenny Ell — Thu, 18 Jun 2026 06:39:01 GMT

The challenge

When the product is time in nature, the footprint question sits on the trail

First Camp is not one campsite behind a single gate. It is 90 destinations across six countries, each with its own waste streams, suppliers, and local reporting habits. When their product is time in nature, the footprint question is not abstract. It sits next to the trail, the shoreline, and the cabin door.

First Camp 3

Jenny Ell — Wed, 17 Jun 2026 11:23:14 GMT

The challenge

When the product is time in nature, the footprint question sits on the trail

First Camp 2

Jenny Ell — Wed, 17 Jun 2026 10:28:17 GMT

The challenge

When the product is time in nature, the footprint question sits on the trail

First Camp

Jenny Ell — Wed, 17 Jun 2026 10:24:22 GMT

The challenge

When the product is time in nature, the footprint question sits on the trail

First Camp is not one campsite behind a single gate. It is 90 destinations across six countries, each with its own waste streams, suppliers, and local reporting habits. When their product is time in nature, the footprint question is not abstract. It sits next to the trail, the shoreline, and the cabin door.